A Good Brand Means A Good Reputation
A good reputation and a high quality product or service help your company build a solid foundation, but can only take you so far. A company with branding power will almost always outperform a company without, regardless of their reputation and product quality. When your potential customers continuously see the same name and images repeatedly, they begin to trust your brand more and more. Companies without a consistent brand seem pieced together and unreliable. It gives the impression the company is small, relatively new, under funded, and under staffed. All of these factors instill skepticism in the minds of potential customers.
Building a solid, reputible brand is not as complex and as expensive as it may seem. It all starts with a consistent look and feel, that you can add to over time. You want your company to use the same logo, color schemes, slogans, and contact information across all of your materials.