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SEO - Search Engine Optimization
SEO is an "organic" way of driving traffic to your website. Just Smart Guys will increase your website's traffic and improve sales conversions (turn a higher percentage of visitors into customers), by optimizing your website. We will make several technical changes to your website to make it easier for search engines to understand your website. Next we will work with you to rewrite and organize the content on your site in a way that search providers prefer. Over time your website will move closer and closer to the top of the list.
SEO - Search Engine Marketing
Search engine marketing is the other half of the equation. SEM allows your website to immediately appear at the top of the search results. A good plan mixes SEM and SEO. Typically a campaign will start out with a larger SEM budget while your site works it way up the rankings. Once your site ranks well you can reduce your SEM budget.
A properly implemented SEO/SEM plan will drive new sales and improve your company's reputation:
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